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Barclays CEO Energy-Power Conference
Paal Kibsgaard
Another key aspect of our size advantage is the breadth of our technology offering, which
today includes 15 product lines and almost every aspect of the exploration, drilling, and
production cycle.
According to the latest Spears survey, we hold market leadership positions in 10 of our 15
product lines. Taking into account global market-share numbers, however, that still leaves
significant room for further gains. Each of our remaining five product lines has specific
plans to reach market leadership in its respective domain. This includes broadening their
technology portfolio as well as expanding their footprint. A number of these market share
opportunities are found in our Production Group, where we now have particular focus.
Another significant benefit of our broad offering is the balance it offers with respect to both
technology and geography. In 2012, our Reservoir Characterization, Drilling, and Production
Groups each represented about one-third of our global revenue, while the split between our
four geographic operating areas was also quite even.
This technology and geographic balance provides a solid platform to pursue market
opportunities anywhere in the world. It also provides insulation in the event of market
headwinds, as illustrated by our recent outperformance in both North America and
Latin America.
Lastly, the span of our technology offering gives us a clear advantage in terms of providing
project and workflow integration to our customers. I will discuss this later in today’s talk.
Our size has also enabled us to establish a diverse customer base. In 2012, we served
a total of 4,000 customers worldwide—the top 20 of which represented about 48% of
our total revenue, with 50% of our revenue coming from independents, and the remaining
share evenly split between internationals and nationals.
This large and diverse customer base and the long-standing relationships we have all over
the world offer a range of growth opportunities. The strengths of our business presence
in the Middle East and Russia are examples of this, as is our ongoing business expansion in
sub-Saharan Africa, Ecuador, Venezuela, China, and Australia.
