blank
blank blank blank
Notice of Annual Meeting of Stockholders
Proxy Statement for Annual Meeting
General Information about the Meeting
Proposals
Executive Compensation
Submission of Stockholder Proposals
Other Matters
Appendix A
Appendix B
blank
Ameritrade logo blank
blank
blank Proposals  
     
blank  
blank blank blank
  THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF AMERITRADE HOLDING CORPORATION FOR USE ONLY AT THE ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON FEBRUARY 12, 2003 AND AT ANY POSTPONEMENT OR ADJOURNMENT THEREOF.

The undersigned hereby authorizes the Board of Directors of Ameritrade Holding Corporation (the "Company"), or any successors in their respective positions, as proxy, with full powers of substitution, to represent the undersigned at the Annual Meeting of Stockholders of the Company to be held at the Joslyn Art Museum, on Wednesday, February 12, 2003, at 10:30 a.m., Central Standard Time and at any postponement or adjournment of said meeting and thereat to act with respect to all votes that the undersigned would be entitled to cast, if then personally present, in accordance with the instructions below and on the reverse hereof.

1. ELECTION OF CLASS I DIRECTORS
( ) FOR all nominees listed below for terms to expire in 2006 (except as marked to the contrary below)
         
( ) WITHHOLD AUTHORITY to vote for all nominees listed below
Michael D. Fleisher
Glenn H. Hutchins
Thomas S. Ricketts
         
(INSTRUCTIONS: To withhold authority to vote for any individual nominee, mark "FOR" but write that nominee’s name in the space provided below.)
     
2.   AUDITORS. Ratification of the appointment of Deloitte & Touche LLP as independent auditors for the fiscal year ending September 26, 2003.
( ) FOR ( ) AGAINST ( ) ABSTAIN
     
3.   AMENDMENT OF DIRECTORS INCENTIVE PLAN. Proposal to amend the Company’s 1996 Directors Incentive Plan to increase the number of shares the Company may issue under the plan.
( ) FOR ( ) AGAINST ( ) ABSTAIN
     
4.   To vote, in its discretion, upon any other business that may properly come before the Annual Meeting or any postponement or adjournment thereof. Management is not aware of any other matters which should come before the Annual Meeting.
( ) FOR ( ) AGAINST ( ) ABSTAIN
     
THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY THE UNDERSIGNED STOCKHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR ELECTION OF THE BOARD OF DIRECTORS’ NOMINEES FOR CLASS I DIRECTORS, FOR THE RATIFICATION OF THE APPOINTMENT OF AUDITORS AND FOR THE PROPOSAL TO AMEND THE 1996 DIRECTORS INCENTIVE PLAN.

This proxy is revocable and the undersigned may revoke it at any time prior to the Annual Meeting by giving written notice of such revocation to the Secretary of the Company prior to the meeting or by filing with the Secretary of the Company prior to the meeting a later-dated proxy. Should the undersigned be present and want to vote in person at the Annual Meeting, or at any postponement or adjournment thereof, the undersigned may revoke this proxy by giving written notice of such revocation to the Secretary of the Company on a form provided at the meeting. The undersigned hereby acknowledges receipt of a Notice of Annual Meeting of Stockholders of the Company called for February 12, 2003 and the Proxy Statement for the Annual Meeting prior to the signing of this proxy.


Dated: ___________________________________


_________________________________________________
(Signature)


_________________________________________________
(Signature if held jointly)

Please sign exactly as name appears on this proxy. When shares are held by joint tenants, both should sign. When signing as attorney, executor, administrator, trustee or guardian, please give your full title. If a corporation, please sign in full corporate name by authorized officer. If a partnership or LLC, please sign in firm name by authorized partner or member.

PLEASE MARK, SIGN, DATE AND RETURN THE PROXY CARD PROMPTLY USING THE ENCLOSED ENVELOPE.
 
  blank  
blank blank blank