HealthExtras
is committed to becoming the preferred source for health
and disability insurance. A critical component of our
strategy has been to enter into sales and marketing agreements
with the leading financial institutions. Through these
relationships, HealthExtras has access to millions of
qualified households and small businesses. Working with
our partners, HealthExtras educates consumers and small
businesses about the need for, and availability of, affordable
health and disability protection.
To
further drive online enrollments, HealthExtras launched
a new web site that features enhanced navigation and intuitive
design.
By
visiting www.healthextras.com,
individuals and small businesses can purchase customized
HealthExtras benefit programs, and interact in real-time
with the Company's customer care representatives. Unlike
most insurance web sites that produce offline broker calls
and no immediate coverage, the HealthExtras site enables
customers to find and purchase the right coverage in a
safe and secure online environment.
Furthermore,
while insurance distribution costs can be reduced by more
than 70% through effective use of the Internet(1),
the vast majority of insurance products marketed online
are nevertheless bound and fulfilled offline. Therefore,
most insurance products acquired online are no less expensive
than offline quotes, which means that consumers fail to
realize any savings. The HealthExtras model is different
because it leverages the operating efficiencies and worldwide
reach of the Internet in dramatically lowering the cost
of insurance products to consumers and small businesses.
