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Strategy for Success
Growth

Comerica is expanding in growing markets in California, Texas, Arizona and Florida, while maintaining its leadership position in Michigan. Opening new banking centers is an important part of Comerica’s growth plans. The banking center expansion program is not just a retail strategy; it is a strategy that focuses on serving all of Comerica’s lines of business. Comerica seeks out sites that provide a balance of small businesses, middle market companies, affluent households, and where there are wealth management opportunities.

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geographic growth
 
 
Balance

To achieve consistent growth through all phases of a business cycle, Comerica is diversifying its earnings mix, particularly by geographic market. The markets outside of the Midwest accounted for 50 percent of average total loans in 2006, compared to 46 percent in 2005.

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geographic growth
 
 
Risk Management

Comerica has invested significant resources into making its risk management systems and processes best in class. Enhanced risk management tools enable Comerica to mitigate variability in credit quality. Improvements in credit quality have been a key contributor of Comerica’s strong financial performance. Comerica’s solid credit quality metrics are evident in the charts below.

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geographic growth
 
bank building Accountability

Execution is one of the most important components of Comerica’s business model and is key to accountability at the organization.

For the Business Bank, executing the plan means continuing to introduce new products and services, increasing cross-sales, and exporting the expertise of several businesses into other parts of Comerica’s footprint.

For the Retail Bank, executing the plan means applying technology, expanding and improving access points, developing an energized sale culture, and creating national platforms that will help Comerica do business more productively and efficiently.

For Wealth & Institutional Management, executing the plan means aggressively investing in training, new people and new technologies to enhance Comerica’s competitive edge; delivering strong investment performance; and offering customized, flexible solutions to clients.