1998 Annual Report --

Contents || Corporate Listings




CORPORATE DIRECTORY


BOARD OF DIRECTORS


Arnold G. Langbo
Chairman of the Board
Chief Executive Officer
Kellogg Company (E*)

Benjamin S. Carson, M.D.
Director, Pediatric Neurosurgery
The Johns Hopkins Medical Institutions
Baltimore, Maryland (A,S)

Carleton S. Fiorina
Group President
Global Service Provider Business
Lucent Technologies Inc.
Warren, New Jersey (C,F)

Claudio X. Gonzalez
Chairman of the Board
Chief Executive Officer
Kimberly-Clark de Mexico, S.A. de C.V.
Mexico City, Mexico (C,*F)

Gordon Gund
Chairman and
Chief Executive Officer
Gund Investment Corporation
Princeton, New Jersey (E,C,N*)

Carlos M. Gutierrez**
President
Chief Operating Officer
Kellogg Company

Dorothy A. Johnson
President
Chief Executive Officer
Council of Michigan Foundations
Grand Haven, Michigan (A,S)

William E. LaMothe
Chairman Emeritus
Kellogg Company (A,N)

Ann McLaughlin
Chairman
The Aspen Institute
Aspen, Colorado (A,*N)

J. Richard Munro
Chairman
Genentech Inc.
South San Francisco, California (C,S*)

Harold A. Poling
Chairman and
Chief Executive Officer, Retired
Ford Motor Company
Dearborn, Michigan (A,E,N)
William C. Richardson
President and
Chief Executive Officer
W. K. Kellogg Foundation
Battle Creek, Michigan (E,F,S)

Donald H. Rumsfeld
Chairman
Gilead Sciences, Inc.
Foster City, California (E,F,*N)

John L. Zabriskie
Chairman, President, and
Chief Executive Officer
NEN Life Science Products, Inc.
Boston, Massachusetts (C,F)

A = Audit Committee
C = Compensation Committee
E = Executive Committee
F = Finance Committee
N = Nominating and Corporate Governance Committee
S = Social Responsibility Committee
   *Chairman
   **Effective January 1999



OFFICERS


Arnold G. Langbo
Chairman of the Board
Chief Executive Officer

Carlos M. Gutierrez
President
Chief Operating Officer

John D. Cook*
Executive Vice President
President, Kellogg North America

Jean-Louis Gourbin
Executive Vice President
President, Kellogg Europe

Jacobus Groot**
Executive Vice President
President, Kellogg Asia-Pacific

Alan F. Harris
Executive Vice President
President, Kellogg Latin America

John R. Hinton
Executive Vice President - Administration
Chief Financial Officer

Donald W. Thomason
Executive Vice President
Services and Technology

Donna J. Banks
Senior Vice President
Research and Development

Richard M. Clark
Senior Vice President
General Counsel and Secretary

Robert L. Creviston
Senior Vice President - Human Resources

Jay W. Shreiner
Senior Vice President

Joseph M. Stewart
Senior Vice President - Corporate Affairs

Michael J. Teale
Senior Vice President
Global Supply Chain

E. Joseph Alberding, M.D.
Vice President - Medical Affairs

Celeste A. Clark
Vice President

John L. Forbis
Vice President
Global Convenience Foods Innovation

George A. Franklin
Vice President
Worldwide Government Affairs

Victor L. Fulgoni, III
Vice President - Nutrition

Edward J. Gildea
Vice President - Legal

Harvey F. Hoeltzel
Vice President
Worldwide Engineering and Technology

Richard J. Lilly
Vice President - Travel Services

Jeanene M. Mallmann
Vice President
President - McCamly Square Division

William J. Mayer, M.D.
Vice President
President - Ensemble Functional Foods Company

W. Stephen Perry
Vice President
Tax, Internal Auditing, and Treasurer

W. Lawrence Romans
Vice President

Alan Taylor
Vice President
Corporate Controller

Joseph J. Tubilewicz
Vice President - Worldwide Purchasing

 *Effective February 1999
**Effective January 1999




Financial Highlights || To Our Shareowners
Achieving More Growth || Selected Financial Data || Value-Focused Global Growth
Management's Discussion and Analysis || Consolidated Financial Statements
Notes to Consolidated Financial Statements
Report of Independent Accountants || Supplemental Financial Information
Corporate Directory || Products and Manufacturing Locations
Shareowner Information || Contents || Corporate Listings