1998 Annual Report --

Contents || Corporate Listings

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Products and Manufacturing Locations

Kellogg North America Products Kellogg's® cereals, croutons, breading and stuffing products Eggo® waffles Lender's® bagels Nutri-Grain,® Rice Krispies Squares,® Rice Krispies Treats,TM Nutri-Grain TwistsTM cereal bars Pop-Tarts® toaster pastries Manufacturing Locations San Jose, California New Haven, Connecticut West Haven, Connecticut Atlanta, Georgia Mattoon, Illinois Pikeville, Kentucky Battle Creek, Michigan Omaha, Nebraska Blue Anchor, New Jersey West Seneca, New York London, Ontario Lancaster, Pennsylvania Muncy, Pennsylvania Memphis, Tennessee Rossville, Tennessee Kellogg Europe Products Kellogg's® cereals, breading products Nutri-Grain,® Rice Krispies SquaresTM cereal bars Pop-Tarts® toaster pastries Manufacturing Locations Bremen, Germany Manchester, Great Britain Wrexham, Great Britain Springs, South Africa Valls, Spain

Kellogg Asia-Pacific Products Kellogg's,® Cerola,® Day Dawn® cereals Nutri-Grain,® Rice Bubbles Treats,TM Coco Pops,® Sustain,TM Just Right,TM Crunchy Nut Corn Flakes,TM Day Dawn® cereal bars Pop-Tarts® toaster pastries Kellogg's BreadiaTM bagels, waffles Manufacturing Locations Brisbane, Australia Sydney, Australia Guangzhou, China Taloja, India Takasaki, Japan Bangi, Malaysia Anseong, South Korea Rayong, Thailand Kellogg Latin America Products Kellogg's® cereals, breading products Eggo® waffles Nutri-Grain® cereal bars Pop-Tarts® toaster pastries Manufacturing Locations Pilar, Argentina Sao Paulo, Brazil Bogota, Colombia Guayaquil, Ecuador Guatemala City, Guatemala Linares, Mexico Queretaro, Mexico Maracay, Venezuela

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Financial Highlights || To Our Shareowners Achieving More Growth || Selected Financial Data || Value-Focused Global Growth Management's Discussion and Analysis || Consolidated Financial Statements Notes to Consolidated Financial Statements Report of Independent Accountants || Supplemental Financial Information Corporate Directory || Products and Manufacturing Locations Shareowner Information || Contents || Corporate Listings