1998 Annual Report --

Contents || Corporate Listings




Shareholder Information

Directory

Kellogg Company
One Kellogg Square
Battle Creek, MI 49016-3599
(616) 961-2000

Common Stock:
Listed on the New York Stock Exchange
Ticker Symbol: K

Independent Accountants:
PricewaterhouseCoopers LLP

Transfer Agent, Registrar, and Dividend Disbursing Agent:
Communications concerning stock transfer, dividend payments, lost certificates, and change of address should be directed to:

Harris Trust and Savings Bank
Shareholder Services Division
P.O. Box A3504
Chicago, IL 60690-3504
(800) 323-6138

Fiscal Agent:
5.75% Extendable Notes Due 2001

4.875% Notes Due October 15, 2005

Harris Trust and Savings Bank
Indenture Trust Division
311 West Monroe, 11th floor
P.O. Box 1878
Chicago, IL 60690

6.625% Euro Dollar Notes Due
January 29, 2004
Citibank N.A., London
336 Strand
London WC2R 1HB England

Trustee and Collateral Agent:
6.125% Euro Dollar Notes Due August 6, 2001
Citibank N.A., London
336 Strand
London WC2R 1HB England

Dividend Reinvestment and Stock Purchase Plan:
This plan, available to shareowners, allows for full or partial dividend reinvestment and voluntary cash purchases, with brokerage commissions and service charges paid by the Company. For details, contact:

Harris Trust and Savings Bank
P.O. Box A3309
Chicago, IL 60690-9939
(800) 323-6138

Company Information:
Kellogg news releases, including earnings announcements, are available by fax 24 hours a day through Company News On-Call at (800) 758-5804. The Kellogg extension is 483375.

Kellogg Company's website - http://www.kelloggs.com - contains a wide range of information about the Company, including news releases, the Annual Report, nutritional information, and recipes.

Copies of the Annual Report on audio cassette for visually impaired shareowners, the Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other Company information are available upon request from:

Kellogg Company
P.O. Box CAMB
Battle Creek, MI 49016-1986
(800) 962-1413

Investor Relations:
(616) 961-2767

Shareowner Services:
(616) 961-2380

Kellogg Better Government Committee:
This committee is organized to permit Company shareowners, executives, administrative personnel, and their families to pool their contributions in support of candidates for elected offices at the federal level who believe in sound economic policy and real growth, and who will fight inflation and unemployment, try to decrease taxes, and reduce the growth of government. Interested shareowners are invited to write for further information:

Kellogg Better Government Committee
ATTN: Joseph M. Stewart
One Kellogg Square
Battle Creek, MI 49016-3599

Throughout this Annual Report, references in italics represent worldwide trademarks or product names owned by or associated with Kellogg Company.

TM,® Kellogg Company
© 1999 Kellogg Company





Financial Highlights || To Our Shareowners
Achieving More Growth || Selected Financial Data || Value-Focused Global Growth
Management's Discussion and Analysis || Consolidated Financial Statements
Notes to Consolidated Financial Statements
Report of Independent Accountants || Supplemental Financial Information
Corporate Directory || Products and Manufacturing Locations
Shareowner Information || Contents || Corporate Listings