U.S. Cellular works hard to keep its customers happy, and we do so in four ways: through the extremely high caliber of service our dedicated associates deliver; through competitive calling plans and products; through an extensive distribution network of more than 1,800 retail locations; and through a high-quality network.

Providing an exceptional experience for our customers is at the heart of U.S. Cellular’s strategy. Whether customers are simply placing a call from their cell phone to a friend, or contacting customer service for information about their current calling plan, our focus on customer satisfaction is what differentiates U.S. Cellular from the competition, and it’s an important growth driver for the company.

We believe that customer satisfaction is enhanced through associate satisfaction, a connection that is key to our Dynamic Organization. Characterized by a focus on customer satisfaction, pride in everything we do, adherence to the highest ethics and standards of excellence, and respect for one another, the Dynamic Organization is an integral part of U.S. Cellular’s drive for customer satisfaction and continued profitable growth.

It’s a culture that demands — and rewards — excellent performance throughout the organization.

It’s what winning looks like. And we have a clear vision of winning in 2005.