It’s a familiar scene in many parts of India: families of four traveling together on one motorcycle. Indian auto manufacturer and ITW customer Tata Motors seized the opportunity and began offering the $2500 Nano in 2009. Dubbed “the people’s car,” the Nano is a small, no nonsense quality vehicle that costs less than half the price of the least expensive car on the market. Other major automakers have followed in Tata’s path. They have announced plans for similar cars with prices that put car ownership within reach of India’s growing middle class, whose aspirations are changing thanks to the country’s new financial prosperity.

Deltar’s Indian facilities, part of ITW’s global automotive group, play a role in making low-cost vehicles like the Nano possible. That’s because Deltar’s innovative, lightweight auto components and fasteners are key to manufacturing a car that’s exceptionally affordable, yet able to appropriately handle India’s challenging terrain.

What’s more, Deltar’s facilities in Pune, Chennai, and Delhi provide a critical link to the local market while drawing from Deltar’s international expertise—something not available to all suppliers. It means that ITW is well positioned to meet growing demand in this booming market for product solutions that feature less costly material and processing without sacrificing quality or durability.

* Pankaj Doval. “Indian carmaker growth second fastest globally.” Times of India. January 12, 2011.