ADVENTURES — AND SUCCESS —

AT EVERY TURN

 

Bold. Innovative. Committed. Those are just a few of the words we and others have used to describe Burger King® in fiscal 2008. As we reflect upon our second full year as a publicly traded company, we see success at every turn—in every corner of the world. We met or exceeded each of our long-term growth targets. Worldwide revenues climbed 10 percent to a record $2.46 billion and profits grew a whopping 24 percent. Average restaurant sales globally increased 9 percent, surpassing the $1.3 million mark for the first time. And restaurants grew by a net unit count of 282, bringing our restaurant portfolio to 11,565, the highest number in the brand’s history.

in celebration of 50 years of the whopper® sandwich, we gave

our guests a feel for what the world would be like without it

with our successful “whopper® freakout” media campaign.