THE KING'S
NEW DIGS
At Burger King®, innovation is a constant. In fiscal 2008, we revealed a new concept—the Whopper Bar™. Focused on serving up America's favorite hamburger, our signature Whopper® sandwich, the Whopper Bar™ restaurant is designed to reach new guests in unique locales, with the first one expected to debut at Universal Studios Florida®, during fiscal 2009. Others will soon follow on college campuses, cruise ships and casinos, just to name a few. On a larger scale, we, along with many of our franchisees, are investing in new restaurant design concepts that are contemporary and more environmentally friendly. In fiscal 2008, we invested tens of millions of dollars in fresh looks for company-owned restaurants, and our plans call for a similar level of investment in fiscal 2009. Guests love the new look, with many reimaged restaurants experiencing double-digit sales growth.
our fresh new restaurant designs help us continue
to drive sales and increase guests’ visits globally.

