The 50th anniversary of the Whopper® sandwich produced new spinoffs, like the Angry Whopper® sandwich with zesty onion rings in the United Kingdom and the adventurous Indy Double Whopper® sandwich in the U.S. and Latin America. Tasty new menu offerings tempted guests everywhere—from exciting new value items like the Spicy Chick ‘N Crisp® sandwich and the Cheesy Bacon BK Wrapper™ to tasty indulgent products like the Steakhouse Burger and Homestyle Melts. We also promoted our new kids meal with options that include such inventive items as BK™ Fresh Apple Fries and nutritionally fortified Kraft® Macaroni and Cheese. Concepts tested in fiscal 2008 will arrive in force in fiscal 2009. Look for Dessert Bars that serve ice cream, mini-burger packs called BK Burger Shots™, and the mega Angus burger.

Burger King® brand’s distinctive marketing continued to grab guests’ attention. The “Whopper® Freakout” media campaign gave people a taste of a world without our flagship burger—and they didn’t like it, not one bit! The commercials became wildly popular, winning awards and creating extreme buzz. We also had hits with the “Bite Into Adventure” tie-in with the blockbuster Indiana Jones™ movie, The Kingdom of the Crystal Skull™, and promotional tie-ins with movies such as Iron Man™, Transformers™, The Incredible Hulk™ and, who could forget, The Simpsons™ Movie! The King also really made it big; he along with the Whopper® sandwich were immortalized at Madame Tussauds in New York City’s Times Square.