Lexmark is unique. We are 100 percent focused on printing solutions and services. This focus gives Lexmark multiple advantages. Because we own all three core print technologies - color inkjet, monochrome laser and color laser - we can be faster to market and more effective at driving down costs. Because we're not in the PC business, we're in a strong position to develop and maintain partnerships with companies around the world like IBM, Legend and Dell. Because we understand printing, we can use our technology and expertise to meet customers' specific requirements, streamline their paper-intensive workflows and reduce process cycle times and cost.
Lexmark is also unique in that our sales teams work directly with our corporate customers, organized by industry, such as retail, financial services, the public sector and health care. This not only generates demand, but also enables us to develop industry-specific applications and services that differentiate Lexmark and take us well beyond a simple printer hardware sale.
These unique characteristics keep Lexmark well-positioned to capitalize on the key developing growth opportunities in the market: the convergence of printers, copiers and fax machines in both the home and office; the growth of color pages in the office; and the leveraging of e-business infrastructure to re-engineer paper-intensive processes. Lexmark's strong lineup of multifunction products, the introduction of our own internally developed color laser technology and the continued evolution of our output-centric solutions and services capabilities have us poised to participate in and capitalize on these key industry growth opportunities. |
