Higher Education and Online Learning
Nowhere in education is the digital revolution moving faster than in the higher education market. This is giving McGraw-Hill Education the opportunity to personalize and improve learning for students regardless of distance and time. In 2010, McGraw-Hill Education took a major step to improve its connectivity with faculty and students by partnering with Blackboard.
McGraw-Hill Connect®
McGraw-Hill Connect is an assignment and assessment platform that uses the principles of cognitive science to individualize the learning process. The online platform is based on McGraw-Hill’s extensive, ongoing research of professors’ instructional processes and students’ study habits and includes digital learning tools that enable professors to customize courses to improve student learning and mastery of course content.
Watch videoProvide immediate feedback and concise snapshots of individual students’ performance
Course-critical content dynamically engages students to improve learning and retention
A library of audio lectures, videos, animations, and podcasts to help students understand difficult concepts
Easily find and replay the exact point in recorded class lectures to review key information
Share lecture notes, engage in collaborative learning, and get peer feedback at www.GradeGuru.com
LearnSmart™ assesses what a student has already mastered and how much additional study time is needed
McGraw-Hill/Blackboard Partnership
| Single Sign-on A single Blackboard log-in for access to McGraw-Hill Connect’s content and tools |
| Integrated Grade Book
Grades for assignments, quizzes, and tests will post directly to the Blackboard grade book, eliminating the need to manage two systems |
| Seamless Course Management for Instructors
Seamless access to McGraw-Hill Connect to manage course content, create assignments, and track student performance |
An Opportunity, Not a Threat
| What we know as an educational publisher: |
| All information is not equal in the education marketplace. Curriculum content must be accurate, authoritative, and sequenced according to a logical learning progression |
| Digital does not disintermediate content |
| Digital delivery allows for added functionality and higher value |
| Content counts and correlating it to standards is vital |
| The digital business model expands the addressable market. Changing the workflow changes the opportunity for publishers who know how to tailor their digital offerings to the needs of customers |
The Need for Trusted Content Has Not Changed;
How Content Is Delivered Has
McGraw-Hill Education’s editors, authors, and digital innovators understand what higher education students need to know, when they need to know it, and the different ways they learn it best. What has changed is how to leverage technology to engage students and improve the teaching and learning experience. McGraw-Hill Education is partnering with a range of technology firms to link technology, content, and distribution and expand the addressable market.
eBooks & Mobile Apps
Top-selling higher education titles are available for purchase through the various eBook stores, spanning disciplines, including business, economics, science, math, humanities, foreign languages, and social sciences.
The HPI Group is partnering with makers of devices to provide content to students. Devices include the Entourage eDGe™ and Kakai Kno tablets, as well as other PC-based eBook software providers, including Follett’s Café Scribe, Missouri Book’s xPlana, and Baker and Taylor’s Blio.
The HPI Group is developing applications for the iPad and for selling titles directly through Apple’s iBookStore. The HPI Group has multiple avenues for delivering its content on the iPad, including CourseSmart, Amazon, Barnes & Noble, and Zinio. All partners with Web-available content can be accessed through the Safari browser on the iPad as well.
The majority of McGraw-Hill’s higher education textbooks can be downloaded from CourseSmart, a common industry eTextbook and digital course materials platform that standardizes delivery for students and instructors.
Online Courses
McGraw-Hill’s instructional design enables its online courses to be used in an exclusively online program or in a blended learning environment that leverages the best of traditional and innovative online learning solutions.
McGraw-Hill’s online courses are aligned to the market-leading textbooks and enhance learning by:- Delivering key course concepts in an online, interactive format
- Supporting different learning styles through animations, graphics, streaming video, and interactive activities
- Allowing instructors to customize content with a modular topic and objective-based format
LearnSmart—Improving Student Performance
and Retention
In order to succeed in a course, students need to master core concepts to move on to
deeper critical thinking. LearnSmart assesses a student’s current level of knowledge and
provides a personal learning path in order to master key concepts. Students can access
this module using a Web browser or mobile device such as the iPhone or iTouch.
How is LearnSmart built?
textbooks
are built
are created
from textbooks are entered into a concept mapping software, adding in remediation at the appropriate levels
