The most popular loyalty program in retail expanded further in 2007 as ExtraCare card usage exceeded 63 percent of front-end sales. More than 50 million active cardholders are taking advantage of in-store sales while skipping the hassle of clipping coupons. They also receive offerings with their receipts targeted to their specific shopping preferences along with quarterly ExtraBucks. ExtraBucks can be used for virtually any front-end purchase just like cash, and customers tell us they love them!