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BSkyB Summary Annual Report 2004
 
   
 
SKY'S DTH SUBSCRIBER BASE
has grown from 6.8 million to 7.4 million in the course of the year.
   
 
KEEPING OUR CUSTOMERS HAPPY
Sky has one of the lowest rates of pay television churn in the world - the result of customer loyalty generated by Sky's high quality products.
   
 
TARGET REACHED EARLY
In March 2004, we reached the Sky+ target we had set for the end of the financial year and, at the end of June 2004, we had reached 397,000 Sky+ subscribers.
 
   
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This is a summary of information extracted from the Company's annual report and accounts. It does not contain sufficient information to allow as full an understanding of the results of the Group and state of affairs as is provided by the full annual report and accounts, which can be downloaded in PDF format from this site.
 
     
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