Sky viewers love movies. In 2003, the number of Sky Movies’ subscribers reached 5 million, and the service achieved more million+ rating films than in any other year since the launch of digital.

The central aim of Sky’s movie services is to satisfy the subscribers’ appetite for movies on television by giving them choice, quality and convenience.

Sky Movies evolved in November 2003 into an 11 screen service, split into nine Sky Movies screens, showing a wide variety of blockbuster movies from ‘Harry Potter and the Chamber of Secrets’ to ‘My Big Fat Greek Wedding’, and two Sky Cinema screens, showing the best classic movies from the 20th century and a new, dedicated World Cinema strand.

Sky Movies has also introduced technical innovations, such as interactive multistarts, to add further value to the movie proposition, enabling viewers to watch the biggest premieres at a time to suit them. Skymovies.com has become one of the UK’s most respected movie websites that provides information about, and reviews of, every movie showing on Sky Movies over the next seven days.

Sky Box Office, the pay-per-view service, offers a choice of over 200 films each year, as well as live music, boxing and wrestling events. In the past year, Sky Box Office has shown most of the biggest theatrical movies of 2003 including ‘Lord of the Rings: The Two Towers’ and ‘Pirates of the Caribbean’. In addition, most movies are now available significantly earlier, the gap between video and pay-per-view having halved from 6 to 3 months over the last year.