2005 marked the 50th year since Aflac's
founding, and a busy year it was. We
expanded our product line by adding new
and innovative products. We strengthened
our sales force with recruiting and training
initiatives. We aggressively promoted our
new brand message. And we furthered our
use of technology to provide convenience
for our sales force and customers, while also
enhancing the efficiency of our operations.
In the process, we made strides toward
re-establishing the sales momentum we
expect to achieve in the U.S. market. Total
new annualized premium sales increased
6.1% to a record $1.3 billion in 2005. Those
results, like our financial performance, were
in line with our expectations for the year.
Some financial highlights for 2005 follow:
- Premium income increased 10.6% to $3.2
billion, up from $2.9 billion in 2004.
- Total revenues were up 10.0% to $3.7 billion,
increasing from $3.3 billion in 2004.
- Pretax operating earnings rose 5.6% to $525
million, compared with $497 million in 2004.
Our commitment to consumers and our
ability to match their needs during each slice
of life comprise the most fundamental
elements of our business. A principal aspect
of our growth strategy is to enhance our
product line by continually evaluating our
existing products and identifying new
product opportunities.
In July 2005, we launched Vision NowSM, a
new and unique product. Vision Now is
ground-breaking because its benefits extend
beyond traditional coverage for eye exams
and materials. It also offers specific benefits
for eye health, surgery, and permanent visual
impairment. By the end of 2005, we were
selling Vision Now in 47 states, and it
accounted for more than $17 million of total
new sales for the year.
We also streamlined our hospital indemnity
plan to include three basic levels of
coverage. Level 1 is the base level, with two
subsequent levels that layer benefits and
lend more flexibility to the product. Level 1
is specifically designed for compatibility with
Health Savings Accounts (HSAs) and is
suitable for anyone who is primarily
concerned with benefits for hospital stays.
In addition, we developed a new Life
Protector Series in response to sales force
suggestions and independent research. In
early 2006, we began rolling out new
versions of our term policies of varying
durations and a new whole-life policy with
additional benefits. And we are also
developing revised specified health event
and intensive care plans, which we anticipate
launching in the second half of 2006.
Our primary area of focus in 2005 was on
distribution. Recruiting and training continue
to be the basic tenets for developing and
retaining productive sales associates. For the
year, we achieved our objective and recruited
more than 24,200 new agents, an increase of
8.0% over 2004. In addition, we enhanced the
recruiting process through electronic
contracting, which results in faster licensing of
our new associates.
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