of higher copayments and health care
insurance premiums. Copayments have
tripled in the last 10 years, and consumers
are paying more out of their own pockets
for health care than ever before.
Our goal is to provide affordable products
that help consumers with that increasing
burden. We listen closely to what consumers
want and need, and we believe their
collective interest is in products that provide
"living" benefits. For several years, the
market for living-benefit products, known in
Japan as the third sector, has been
expanding, while other segments of the
insurance industry have been shrinking.
To strengthen our portfolio of living-benefit
products, we introduced two new versions
of EVER, our popular stand-alone medical
product. EVER Half, the first of the two new
products, has the same hospitalization
benefits as our original EVER product;
however, the premiums are reduced by half
when the policyholder reaches age 60 or 65.
EVER Bonus, the second new product, has
the same features of EVER Half, but also
provides a bonus benefit when the
policyholder has not filed a claim over a
specified period of time. These new versions
together accounted for roughly 45% of our
medical sales on a premium basis in 2005.
In addition, we introduced a new cancer
insurance product in June 2005. This new
product incorporates a wellness benefit,
while also increasing the daily outpatient
benefit to the same level as the
hospitalization benefit. The reception to this
new product has been very positive. Aflac
Japan also developed a new product called
WAYS, which we introduced in January
2006. The product is a life insurance policy
that allows a policyholder to convert a
portion of their life insurance to medical,
nursing care, or fixed annuity benefits at a
predetermined age.
We believe Aflac's distribution system
remains one of the strongest and most
efficient in Japan. Similar to the way we
tailor our products to match the needs of
our customers, we also customize our
distribution channels to fit the buying habits
and preferences of consumers. Reflecting
changed employment patterns, Aflac's sales
growth through large affiliated corporate
agencies has slowed for several years.
However, we still consider the corporate
channel to be an important part of our
distribution system and the best means for
reaching workers at large employers.
Aflac Japan has focused on the
development of new agencies, primarily
individual agencies, to meet the needs of
individuals at home and through small
businesses. We recruited 4,400 new
agencies in 2005. Of these new agencies,
82% were individual rather than corporate
agencies. Our focus on recruiting individual
agencies reflects the importance of reaching
employees at smaller businesses. It also
better positions us to consult with potential
customers about their insurance needs. Aflac
Service Shops, which are primarily owned
and operated by individual sales agencies,
offer consumers a convenient location to
discuss insurance needs and purchase Aflac
products. By the end of 2005, there were
more than 400 Aflac Service Shops
throughout the country.
We also continued to reach consumers
through our strategic marketing alliance
with Dai-ichi Mutual Life. Dai-ichi Life
produced strong results in 2005, selling
more than 277,700 Aflac cancer life policies.
We have been, and continue to be, very
pleased with our alliance with Dai-ichi Life,
and they remain an important part of our
distribution system. We believe our alliance
has been one of the most effective
partnerships in the insurance industry.
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