SUSTAINABLE PACKAGING
We recognize that our consumers share our commitment to protecting and preserving the environment. Each year, thousands of consumers worldwide contact us regarding our environmental practices. Consumer queries on our environmental packaging principles have nearly tripled since we published our first CSR report in 2007.

The Estée Lauder Companies is a founding member of the Sustainable Packaging Coalition (SPC), which is an industry working group inspired by Cradle to Cradle principles and dedicated to transforming packaging into a system that encourages economic prosperity and a sustainable flow of materials. We are strong advocates of the SPC creed to envision a world in which all packaging:

• Is sourced responsibly
• Is designed to be effective and safe throughout its life cycle
• Meets market criteria for performance and cost
• Is made using renewable energy
• Once used, is recycled efficiently to provide a valuable resource for subsequent generations

Aveda increases the PCR* content of its folding cartons by 20% to a level of 70 to 80%	BeautyBank reduces the size of its cartons by 15% and eliminates carriers for its Good Skin line	Bobbi Brown implements 30 to 70% recycled fibers in its carton liners	Bumble and bumble launches its Curl Conscious line with 25% PCR bottles
Clinique moves to 95% PCR fiber board for holiday boxes	Clinique Travel Retail cartons now use liners with 45% PCR recycled content	Donna Karan Gold is launched with award-winning package that can be separated for recycling	Estée Lauder eliminates carriers for fragrance, Travel Retail and Re-Nutriv products
Aveda moves its tube PCR level from 35 to 45% with the launch of Enbrightenment	Origins moves folding cartons to 80% PCR board	Origins initiates copy on cartons to call out FSC certification, recycled content and the use of renewable energy	Dr. Weil for Origins line launches with 100% PCR jars and moves caps from urea to polypropylene
Origins begins to ship tubes at the 67% PCR level	Sean John launches I AM KING with cellulostics cap made from wood pulp	Sean John updates Unforgivable line by eliminating weight in cap and film lamination on carton	Origins launches "Return to Origins" Recycling Program
Corporate Package Development implements sustainable packaging rules with all brands	Aveda launches "Recycle Caps with Aveda" program and produces first product, "Clove Shampoo," with the collected resin	Aveda receives Cradle to Cradle certification for seven products	Origins moves Nite-A-Mins bottle to 100% PCR PET

In 2007, we announced our commitment to engage our global packaging suppliers in supporting and furthering our goals. Since that time, we have also standardized the post-consumer recycled (PCR) content of our shippers and carriers to 80 percent and increased our supplier commitment to renewable energy. We use 80 percent recycled content in our matte and satin anodized aluminum parts.

In fiscal 2008, the packaging department completed a number of initiatives to increase the use of environmentally friendly packaging and increase the quantity of PCR and recyclable material in our packaging.