SELECT BRAND HIGHLIGHTS
Over the years, our brands have committed to community programs and organizations that focus on a
variety of causes, including health and human services, education, environment and the arts. Through the
combined strength of our brands' reputations and the tireless efforts of our extraordinary employees, we will
continue to grow towards a common and definable goal of helping communities and individuals around
the world.
Aveda is considered one of the original environmental brands. As one of its many contributions to innovation, it was among the first prestige beauty brands to develop sustainable packaging. Aveda uses 96 percent PCR plastic in its new Aveda Men Pure-Formance Shampoo and Conditioner. Aveda also created the Recycle Caps with Aveda Program, in which plastic bottle caps are collected at various locations and recycled into new caps and containers. This program prevents the caps from ending up in landfills and beaches or migrating into rivers and oceans. The caps on Aveda's Clove Shampoo were the first to be made from caps from the Recycle Caps with Aveda Program. Aveda recently became the first beauty brand in the world and only the second U.S. brand in any industry to receive a Cradle to Cradle (C2C) sustainability endorsement, with seven Aveda products achieving Gold Level C2C certification, adding to Aveda's impressive record of environmental sustainability. To date, no other beauty products have been awarded Gold C2C certification. www.aveda.com
Bobbi Brown herself believes that we have an individual as well as global responsibility to protect the environment. She implemented ELC's first comprehensive green office program at the Bobbi Brown headquarters in New York City to focus on reducing waste and energy, reusing supplies and recycling materials. Employees have eliminated bottled water, paper plates, cups and plastic cutlery. The office has a strong recycling campaign for discarded paper, plastic, glass and aluminum. Excess products, props, clothing, office supplies and computers are donated to organizations that can reuse them, such as Dress for Success, where Bobbi serves as a member of the board. Employees, distributors, affiliates and suppliers are encouraged to carry out Bobbi's commitment to be environmentally responsible at their individual level. www.bobbibrowncosmetics.com
Clinique is a partner of Big Brothers Big Sisters, the largest and most effective youth mentoring organization in the country. This past holiday season, Clinique presented its global Happy Day program to ensure that those less fortunate had many opportunities to smile during the holidays. In addition to a financial donation of $100,000 to Big Brothers Big Sisters for Happy Day, Clinique helped 300 children from the program give their mothers a gift of a Clinique makeover. Photos from Happy Day were displayed on New York City's famed Times Square Jumbotron, viewed by millions of passersby. In Taiwan, Clinique partnered with the Chinese Children Home & Shelter Association, an organization founded in 1999 devoted to raising and educating children who have lost their families, to help create an unforgettable holiday for the children of the program. Clinique has been developing sustainable packaging for its products using 80 percent recycled aluminum in its skin care jar caps and reducing the size of its promotional cartons by 15 percent. www.clinique.com
Estée Lauder is the primary brand supporter of The Breast Cancer Research Foundation® and was one of our first brands to sell Pink Ribbon Products as part of The BCA Campaign in 1993. In fiscal 2009, the Estée Lauder brand donated $500,000 from its Pink Ribbon Product sales in the U.S. and $100,000 (Canadian dollars) from its Pink Ribbon Product sales in Canada. An additional $280,000 was raised by the Estée Lauder field force through special community fundraising initiatives and special product sales. These combined donations make it possible for the Estée Lauder brand to fully support three research grants in the U.S. Beginning in fiscal 2010, the Estée Lauder brand will support BCRF year-round through special Pink Ribbon Product sales. In addition to funding research, the Estée Lauder brand supports BCRF through "in kind" product donations for events throughout the year. www.esteelauder.com
La Mer has always been committed to ocean conservation. Looking to the sea for inspiration, Dr. Max Huber, the brand's creator, was drawn to the rejuvenating powers of Pacific sea kelp and worked to preserve its health and integrity. Continuing this legacy, La Mer has dedicated itself to responsibly harvesting only the top section of the sea kelp known as the fronds, which reach the ocean's surface. By collecting responsibly, La Mer is able to promote the regeneration of the sea kelp forest. La Mer found a conservation partner in Oceana, the leading international ocean advocacy organization, proudly supporting the group since 2005. Together they raised awareness for World Oceans Day, officially recognized by the United Nations on June 8th, 2009, as well as Oceana's Habitat Protection Campaign. As part of this partnership, La Mer developed a limited-edition 250 ml World Ocean Day Crème de la Mer, with 100 percent of net proceeds going to Oceana. The World Ocean Day limited-edition Crème was sold in May and June 2009 at exclusive retailers worldwide. www.cremedelamer.com
Established in 1994 by M·A·C, the M·A·C AIDS Fund supports men, women and children affected by HIV/ AIDS globally. Introducing its first VIVA GLAM lipstick that same year, M·A·C decided that every cent of the selling price of the VIVA GLAM lipsticks would go to the M·A·C AIDS Fund. With a total of six shades of VIVA GLAM lipstick and two shades of VIVA GLAM lipglass now sold worldwide, and through the annual Kids Helping Kids Card Program, M·A·C has provided over $148 million for the M·A·C AIDS Fund to date. The M·A·C AIDS Fund is the heart and soul of the company-with its employees giving their time, energy and talent to help those affected by HIV/AIDS worldwide. www.maccosmetics.com
The Ojon brand is committed to defining "wildcrafted beauty" and becoming the archetype for business relationships with indigenous communities. Wildcrafted materials are picked by hand only during peak harvesting periods-sustainability in the purest sense of the term. By creating value for the indigenous farmers, Ojon is helping to protect endangered areas from illegal deforestation. The brand recently funded an expedition to the Rio Platano Biosphere (a UNESCO world heritage site) to enhance its understanding of the biodiversity in Central America to study local ecosystems to determine how best to protect them. Ojon works closely with Mopawi, a non-profit group dedicated to promoting sustainable development in the native Miskito and Garifuna populations in La Mosquitia, a rainforest in eastern Honduras. www.ojon.com
Since its inception in 1990, Origins has been one of the most recognized natural-based cosmetic brands, and within the brand's ethos it is most noted for its commitment to protect the planet, its resources and all those who populate it. Origins believes that reducing pollution means increasing efficiency and wasting fewer resources. All of Origins' printed materials are produced on recycled paper using soy-based inks. Cartons are made from 50 percent Forest Stewardship Council certified paperboard and 50 percent post-consumer recycled fiber. These paperboards and cartons are manufactured using wind power or hydro power, both renewable energy resources. Origins recently launched the "Return to Origins" Recycling Program, in which cosmetic packaging from any brand can be brought to a U.S. Origins counter for recycling where possible. Materials that cannot be recycled will be utilized through waste-to-energy programs. During Earth Month 2009, Origins launched the Origins Earth Initiative to aid reforestation projects globally. To date, Origins has planted nearly 23,000 trees through its partnership with the American Forests Global ReLeaf Program. Origins supports Project Sunshine, an international non-profit organization that provides free programs and services to children and families affected by medical challenges. www.origins.com
Travel Retail Worldwide boasts one of the largest ELC green committees. The division set up a website on the Company's intranet to keep employees updated on the newest green tips and services relating to travel and daily life. Travel Retailing issues a monthly newsletter which highlights employee events and its employees in New York participate in activities with New York Restoration Project, Yorkville Common Pantry and Fresh Air Fund. Travel Retailing Worldwide is one of the top three industry supporters of the Smile Train, the world's leading charity for providing cleft palate surgeries to children in need worldwide.