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We continue to evolve our signature High-Touch approach to meet our consumers' preferences. One
of the ways we do this is by adapting our brands to meet consumers' changing tastes and needs.
At Clinique's new Dermatological Concern display towers, for example, products are grouped together
according to one of four common skin care concerns. These "grab and go" kits allow the consumer to decide
the level of service she would like to receive - from a full consultation to express, self service.
Another way we leveraged our imagination was by creating a sense of beauty, glamour and fun for our
consumers who want to be stylish even in difficult financial times. No brand understands this idea better
than M·A·C, the largest makeup brand in the U.S. prestige arena. In the U.S., where sales of prestige makeup
declined, M·A·C gained share by continuing to capture the imagination of our fashion-conscious consumers.
The Hello Kitty collection for the spring was one of the brand's most successful launches, thanks to innovative
marketing, brightly colored products and universal appeal. The limited-edition color story sold out
worldwide in retail stores and online, and was the most successful collaboration in the brand's history.
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ADVANCED NIGHT REPAIR WAS
UPDATED IN 2009 TO PROVIDE
CONTINUOUS, NIGHTTIME
REPAIR WITH REVOLUTIONARY
TECHNOLOGY.
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| Estée Lauder Advanced Night Repair Synchronized Recovery Complex. |
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