Direct response television continues to be another important channel of distribution for a number of our brands, not only in the U.S., but in many countries around the world. After consumers see our brands demonstrated on television by our spokespersons, there is often a noticeable increase in department store sales.

Beyond computer and television screens, we also saw opportunities to enhance the way we touch our consumers at beauty counters around the world. Prestige retailers have always been among our greatest partners. Throughout the year we worked closely with them to create inviting shopping destinations and imaginative promotions to emphasize the desirability of our brands and the added value of our services. These efforts are helping us meet our collective goal to bring traffic back into department stores.

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To better adapt our products and marketing to satisfy the desires of our regional consumers, we started to make a more focused effort to leverage research and development, along with consumer intelligence, across markets. A heightened regional focus and a better local understanding should enable us to improve our local marketing capabilities and better meet the needs of our consumers.

Imagination is just one of the many strengths we are using to ensure our Company continues to prosper. When we combine our imagination with our history of superior creativity and entrepreneurship, we are able to create breakthrough products and services that satisfy consumers' greatest desires.