The Estee Lauder Companies Inc. 2009 Annual Report
integrate

Clinique Dramatically Different Moisturizing Gel being manufactured in Melville, N.Y.


AS A RESULT OF OUR FOCUSED INTEGRATION
EFFORTS, WE ACHIEVED A 16 PERCENT SKU REDUCTION
IN FISCAL 2009.


Adding to the effectiveness in this area is the improved management and integration of our supply chain across the Company. Our supply chain team is enhancing its involvement at each stage of the product life cycle, from helping brands conceive of ways to reduce manufacturing costs at inception to managing inventory on a more integrated basis. This is already showing improvements in better alignment of supply and demand, quicker response time to demand changes and stronger regional production capabilities.