LeRoy T. Carlson, Jr. (left)
Chairman of the Board
John E. Rooney (right)
President and Chief
Executive Officer
Connecting Customers with U.S. Cellular
In June of 2008, U.S. Cellular rolled out a new marketing and brand positioning initiative to define its unique qualities and benefits for customers, and to thereby forge stronger customer relationships. In its retail and sales environments, marketing materials, and advertising, U.S. Cellular encourages its existing and potential customers to "Believe in Something Better™"—to believe in a unique wireless company that shares their values and understands their needs.
U.S. Cellular is backing up its market positioning with services and features that demonstrate its commitment to providing a superior wireless experience, such as free incoming calls, free storage of customer contacts (My Contacts Backup), early upgrades with no fees, and free plan changes.