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Greater Scale, Stronger Advantage
Demonstrated Financial Leadership
2003 and Beyond
Sustaining the Vision
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Management Team
Board of Directors
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Joe Ricketts blank
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Joe Ricketts is recognized as a visionary leader in innovation and services for the individual investor. In 1975, Ricketts was a founder of First Omaha Securities, a retail securities brokerage firm in Omaha, Nebraska. Among the first to enter the self-directed securities marketplace, the Company, through the use of innovative technology and marketing, has grown significantly and evolved into an industry leader. Today, Ameritrade Holding Corporation is a recognized internationally for services in securities trading and clearing. Ricketts currently sits on the Board of Directors of the Securities Industry Association (SIA) and previously served as a member of the SIA Regional Firms Committee and Small Firms Committee.
   
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