The Cincinnati Life Insurance Company was named the 2012 Voluntary Sales Growth Leader among companies with up to $30 million in
voluntary insurance sales. The study, conducted by Eastbridge Consulting, recognized Cincinnati Life’s solid 17 percent growth in
2011 first-year worksite premium.
Approximately 95 million American households have little or no life insurance, including 40 million employees of small businesses
such as those we typically insure. Our worksite program gives employees a payroll-deduction benefit at no cost to the employer,
other than administration. We make the experience easy for the agent, the employer and the employee with our award-winning e-App
launched in 2011 and e-Enrollment launched in 2012.
To identify receptive employers, property casualty agencies can mine their current commercial insurance accounts. Cross-selling
drives account retention and profitability while diversifying the agencies’ revenue stream. In addition to worksite marketing,
agents can serve business owners with our whole, universal or term life insurance for key employee, business perpetuation or
estate planning purposes.
