In the United States, our foremost challenge
was to improve new sales growth through
better execution on the distribution side of
our business model. We remain convinced
there are tremendous opportunities for our
business in both markets. Last year, I said
that I believed we could do better. And in
2005, we did. Both Aflac Japan and Aflac
U.S. achieved their sales and financial targets.
In the process, Aflac Incorporated had
another record year.
Total revenues surpassed the $14 billion
mark, and net earnings were a record $1.5
billion, or $2.92 per diluted share, in 2005.
Net earnings for the year benefited from the
strong underlying growth of our operations
and an unusually high level of realized
investment gains, compared with 2004.
Most importantly, we again met the primary
financial objective we use internally to assess
the growth of our business. We have
consistently defined that objective as the
growth of net earnings per diluted share,
excluding items that are inherently
unpredictable. We feel this objective is a
valuable measure for judging the
effectiveness of management. And we
believe achieving our objective is the
primary driver of shareholder value.
Consistently repurchasing our shares and
increasing cash dividends are also
components of improving value for our
shareholders. Using excess capital to buy our
shares has been a good investment that has
enhanced our per-share results. Since
initiating our share repurchase program in
1994, we have bought shares every quarter.
In 2005 we purchased 10 million shares,
bringing the total number of shares we have
acquired to more than 187 million since the
program's inception. We also increased the
cash dividend in 2005, marking the 23rd
consecutive year of cash dividend increases.
Cash dividends paid per share in 2005 were
15.8% higher than in 2004.
Aflac Japan was an important contributor to
our record year. We achieved our sales
target, and the persistency of our business
was even better than in 2004. Premium
income, net investment income and
therefore, revenues, surpassed our
expectations. In addition, Aflac Japan's
benefit ratio continued to improve as we
expected, producing higher margins and
solid earnings growth in 2005.
Japan's insurance market has continually
evolved since we entered the country in
1974. Once a market geared to traditional
life insurance coverage, several factors have
caused the demand for our type of products
to emerge as the fastest growing category in
the insurance industry. As a result, more
companies have recognized the
opportunities we have seen for decades,
particularly in the medical insurance area.
Although the market has become more
crowded with supplemental insurance
products, we believe our products represent
a great value to consumers.
To stand out even more in Japan's
competitive market, we introduced two new
medical products as well as a new cancer
product in 2005. These new products
energized our sales force, engaged more
consumers, and helped us reach our sales
target by offering new benefits to the
market. Our sales efforts in Japan also
benefited from aggressive television
advertising. Our advertising continued to
feature the Aflac Duck and focus on our
position as the number one seller of medical
insurance. We believe that consumers prefer
to purchase products from a company that is
the leader in its market. That number one
status, combined with new products and our
reputation for innovation and affordability,
led to a 27.1% increase in medical sales for
the year.
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