We also continued to expand our
distribution system in Japan. We recruited
approximately 4,400 new agencies in 2005.
Once again, the majority of our sales were
generated by our individual sales channel,
which has benefited from evolving
consumer preference for greater sales
consultation. And we were especially pleased
with the contribution from Dai-ichi Mutual
Life. Aflac's market-leading cancer life policy
and Dai-ichi Life's sales force have created a
powerful combination in the market.
We remain convinced that the health care
and demographic trends in Japan make it a
market that is well-suited to our business.
Rising national medical expenses have
stressed Japan's health care system. An
aging population has only added to that
burden. As a result, more costs are being
shifted to consumers. In fact, copayments
for Japan's national health care system have
increased from 10% to 30% in less than 10
years. And according to research conducted
by the Japan Institute of Life Insurance in
2005, more than 63% of Japanese
consumers viewed the national health care
system as inadequate. Against that backdrop,
we expect the need for Aflac's products to
continue to grow.
A slice of life for Aflac Japan would reveal
the many competitive strengths that have
positioned Aflac as the number one seller of
both cancer life and stand-alone medical
insurance and as the largest insurer in Japan
in terms of individual policies in force. We
believe our scale, along with our products,
distribution, brand recognition, efficient
operations and customer service set us apart
and pave the way for future success.
Aflac U.S. re-established momentum and
produced record results in 2005. We saw a
broad improvement in sales in terms of
geography and product, and I believe our
U.S. sales force has been reinvigorated.
Throughout 2005, their dedication and
determination translated into sales growth
that was in line with our objective for the
year. We also met our financial expectations
in the United States.
From a product perspective, 2005 was a
busy year. In July we launched a new and
innovative vision product, marking the first
time we have underwritten a vision policy.
By combining traditional vision benefits
with health benefits, we believe we created
a truly unique product. We also introduced
a revision to our hospital indemnity
product. In addition, we finalized
development of new life insurance plans for
introduction in 2006.
Although new product introductions can
help stimulate the market, our primary
focus in 2005 was on distribution. Recruiting
new agents to sell our products has long
been the focal point of growing our
distribution. In 2005, recruitment of new
sales associates increased 8.0% over 2004,
which was in line with our expectations for
the year. At the same time, however, we
emphasized more effective and consistent
training in order to improve the growth of
producing sales associates. We
implemented new training programs in
2005 that provide our sales force with the
tools they need to become successful. But
training is not an event; it's a process that
involves an ongoing commitment. And we
are making that commitment to improve
the long-term growth and effectiveness of
our distribution system.
The Aflac Duck also had a busy year. With
six years under his wings, the Aflac Duck was
featured in four new commercials in 2005.
Unlike previous Aflac Duck commercials, our
most recent ads were created to do more
than increase name recognition. While still
entertaining consumers, we carefully
designed our advertising to convey a
message that gives people a better sense of
how our insurance works. Based on
independent research, we believe that
message has started to resonate with
business owners and their employees.
Employers today face the difficult task of
balancing a desire to offer adequate
medical coverage to employees with a need
to manage expenses. An article in the
September 2005 New York Times noted that
"many employers are using a tactic called
cost shifting, which demands employees to
pay higher deductibles, premiums and
copayment fees." There are literally millions
of U.S. businesses facing that dilemma. As a
greater portion of the health care burden is
transferred to employees, we believe our
products become more relevant as a means
of mitigating that risk. And we also believe
that trend will lead more employers and
workers to see Aflac as a solution.
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