Since the end of 2002, we have made
many changes to our U.S. business. We've
dramatically expanded our sales
management infrastructure. We have
significantly enhanced our training platform.
We've brought new products to market and
introduced a new branding message. We
implemented those changes, and we will
continue to assess and improve our model
to better position us for growth. I'm
convinced the United States is perfectly
suited to the products we offer, and I believe
we will continue to tap into its vast potential.
By keeping our finger on the pulse of
consumers' needs and designing products
based on those needs, Aflac has been able
to maintain its market leadership. We're
distinguishing ourselves from other
companies by focusing on what consumers
need now. In doing so, we are emphasizing
our dedication to helping people get the
most out of life with financial assistance
when they need it most.
As we look ahead, we want to redefine the
relationship between consumers, businesses,
and health care. We want to empower
people with choices that protect their lives
today and their dreams for tomorrow. We
need to offer superior products and
customer service so that an Aflac
experience will be described by millions as
the way business interactions should be. We
must make it simple and convenient for
people to do business with us. By doing
these things, people will turn to Aflac for
additional solutions to their health care
needs because we will have earned their
trust and confidence.
|