The Estee Lauder Companies Inc. 2009 Annual Report
innovate
Innovation touches almost every aspect of our business and has always been at the heart and soul of The Estée Lauder Companies. From product and brand development to innovative service, packaging, design and marketing, we are continuously evolving our High-Touch, individualized service model to reach 21st-century consumers.

Our employees are at the crux of this creativity and over the past year we have developed an innovation strategy that will help us focus on fewer, bigger ideas in high-priority areas, source the best ideas from around the world and foster improved collaboration to increase our success in getting our products and ideas to consumers more quickly.


An advertisment for Aveda's Dry Remedy Hair Care collection.

Bumble and bumble Bandball.


A Research and Development chemist works on a new Clinique foundation formula.