To meet the needs and desires of our consumers in diverse markets, we have begun establishing regional
Innovation Centers in Asia and Europe to complement the team in North America. Staffed with experts in
product development and packaging innovation, these regional teams will work closely with the existing
Research and Development laboratories to create regionally relevant products and packaging to meet the
demanding expectations of consumers in these markets.
BELOVED WON A
FIFI FRAGRANCE
OF THE YEAR AWARD.
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American Beauty's Beloved fragrance.
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An advertisement for Estée Lauder Time Zone Line and Wrinkle Reducing Creme SPF 15.
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Additionally, we are enhancing our capabilities in consumer research and continuing to infuse consumer
insights into our creativity and product development. This will provide an important catalyst to our
evolving innovation process.
Recent consumer research has reconfirmed what we already know, that skin care is important to consumers
around the globe and that they have specific needs depending on their region. Their concerns
include dullness, redness, hyper-pigmentation, lines and wrinkles. In fiscal 2009, we produced many
outstanding products to address these specific needs, which led to a variety of important breakthroughs,
helping us to continue our leadership position in skin care.
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