In line with our new four-year strategy, we are increasing our focus on internal integration. Our first step was to restructure the business to best leverage our global strengths across brands, regions and functions. We
placed our senior executives in the roles that best match their strengths. To further foster integration among
employees, we have provided them enhanced collaboration and communication tools to share ideas and
learn from each others' experiences. This increased focus on global internal communications is helping
encourage dialogues between markets to share insights across brands, regions and categories.
PRIVATE COLLECTION JASMINE WHITE MOSS
WAS STARTED BY MRS. ESTÉE LAUDER IN
THE LATE 1980'S AND WAS RECENTLY COMPLETED
BY HER GRANDDAUGHTER AERIN LAUDER,
WHO IS FEATURED IN THE FRAGRANCE'S
ADVERTISING CAMPAIGN.
Two newly created teams are leading these efforts:
- The Executive Leadership Team (ELT), which includes senior executives across all brands, regions and
functions, is responsible for implementing the Company's long-term strategic priorities, achieving annual
goals and addressing critical global business issues and opportunities.
- The Program Management Team (PMT) is a subcommittee of the ELT and oversees approximately
two dozen initiatives that fall into five categories: sales growth, cost of goods improvements, asset
management, operating expense efficiencies and management of business capabilities. Congruent with
our new strategy, most of the work in these areas is expected to be completed over the next four years.
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