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Under the guidance of these leadership teams, our employees are working even more collaboratively and
productively. This is leading to improved productivity and a greater ability to deliver sustainable, profitable growth for the Company.
The establishment of our new North American affiliate is a prime example of how we are forming
interdisciplinary teams to better serve our customers' needs. The affiliate will provide a single point of
contact for our retailers, streamlining their interactions with us, which should strengthen our relationships
with our customers and free up resources to ultimately increase store traffic. From an internal perspective,
the new affiliate will allow for more focused service and enhanced support to all of our brands.
To better integrate our brands, we have organized them into four clusters according to channel and
consumer segmentation. This enables our brands to draw upon their great strengths and share their deep
knowledge with each other.
HIGH-END PRESTIGE BRANDS AND MAKEUP ARTIST BRANDS
Estée Lauder, M·A·C, Bobbi Brown, Prescriptives, La Mer, Jo Malone, Tom Ford Beauty
PRESTIGE SKIN CARE AND ALTERNATIVE CHANNELS
Clinique, Origins, Ojon
FRAGRANCE LICENSING AND CREATIVE INCUBATOR
Aramis and Designer Fragrances, BeautyBank
SALON AND PHARMACY CHANNEL
Aveda, Bumble and bumble, Darphin
Donna Karan Cashmere Mist collection.
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