The Estee Lauder Companies Inc. 2009 Annual Report
HIGH-END PRESTIGE AND MAKEUP ARTIST BRANDS


Estee Lauder logo
Estée Lauder was launched in 1946 and is the flagship brand of The Estée Lauder Companies. Estée Lauder products are sold in more than 140 countries and territories. They are technologically advanced and high-performance products with a reputation for innovation, sophistication and superior quality. Select products: Advanced Night Repair Synchronized Recovery Complex, Perfectionist [CP+] Wrinkle Lifting Serum Corrector for Lines/Wrinkles/Age Spots, Time Zone Line and Wrinkle Reducing Creme SPF 15, Re-Nutriv Ultimate Youth Creme, Resilience Lift Extreme Ultra Firming Creme SPF 15, Cyber White EX Extra Concentrated Brightening Essence, Nutritious Vita-Mineral Makeup SPF 10, Double Wear Light Stay-in-Place Makeup SPF 10, TurboLash All Effects Motion Mascara, Sumptuous Bold Volume Lifting Mascara, Private Collection Jasmine White Moss, Estée Lauder pleasures, Beautiful, Bronze Goddess and Sensuous.

M·A·C logo
The Estée Lauder Companies acquired a majority interest in M·A·C in 1994 and full ownership in 1998. M·A·C is sold in more than 70 countries and territories. The brand's popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M·A·C is for All Ages, All Races, All Sexes. Known as the color authority that provides products for the professional makeup artist and consumers alike, including an extensive range of color cosmetics, lashes, brushes, skin care, foundations and accessories. Select products: Dazzleglass, Mineralize, Prep+Prime, Studio Sculpt Foundation, VIVA GLAM, Zoom Lash and the Hello Kitty collection.

Bobbi Brown logo
Bobbi Brown joined The Estée Lauder Companies' family of brands in 1995. The brand is sold in select retailers in more than 50 countries and territories. An exclusive beauty line developed by celebrated makeup artist Bobbi Brown, the brand focuses on service and teaching women to be their own makeup artists. Professional line includes color cosmetics, skin care, professional makeup brushes and tools, accessories and fragrance. Select products: Luminous Moisturizing Foundation, Creamy Concealer Kit, Shimmer Brick Compact, Long-Wear Gel Eyeliner, Long-Wear Cream Shadow, Lip Color, Hydrating Eye Cream, Extra line of skin care, Bobbi Brown beach fragrance and related products.

Prescriptives logo
Prescriptives was established by The Estée Lauder Companies in 1979 featuring custom color for women. It is sold in five countries. Prescriptives focuses on delivering flawless-looking skin-for all skin types, from lightest to darkest. Signature services include the ultra-personalized artistry of Custom Blend Makeup and complimentary Colorprint Service, which leads the customer to her exact match foundation and customizable color cosmetics. Prescriptives also features a personalized skin care regime for all skin types. Select products: Flawless Skin Total Protection Makeup, Virtual Skin Super Natural Finish Makeup, AnyWear Multi-Purpose Makeup Stick SPF 15, Camouflage Cream, Super Line Preventor Xtreme, Intensive Rebuilding Moisturizer, *magic by Prescriptives Liquid Powder and False Eyelashes Plush Mascara.

La Mer logo
La Mer joined The Estée Lauder Companies' family of brands in 1995. Sold in more than 50 countries and territories, La Mer represents supreme luxury and serious treatment. Crème de la Mer, one of the most innovative and sought-after moisturizers, was conceived by Dr. Max Huber, an aerospace physicist, after an explosion during an experiment resulted in burns to his face. Twelve years and 6,000 experiments later, he perfected Crème de la Mer. Since then, it has evolved into what can only be described as a legend. La Mer has expanded from the original, best-selling Crème de la Mer into a complete range of facial skin care and body products. Select products: Crème de la Mer, The Eye Concentrate, The Lifting Face Serum and The Hydrating Infusion.

Jo Malone logo
Jo Malone joined The Estée Lauder Companies' family of brands in 1999 and is available in 22 countries and territories. Jo Malone is a British lifestyle brand known for its unique fragrance portfolio and luxury products for the bath, body and home. Rewriting the rules of perfumery by mixing unexpected combinations of ingredients and providing elegant yet playful concepts where scent is used with abandon, the world of Jo Malone continues to inspire a loyal following. Select products: Lime Basil & Mandarin Cologne and Home Candle, Orange Blossom Cologne, Pomegranate Noir Cologne, Grapefruit Home Candle and Vitamin E Gel.

Tom Ford logo
Tom Ford joined The Estée Lauder Companies' family of brands when the exclusive global license agreement was signed in 2005. The brand is sold in 43 countries and territories. Tom Ford Black Orchid, launched in November, 2006, was the first fragrance in the Tom Ford Beauty collection. Following the launch of its first scent, Tom Ford introduced the Private Blend Collection, an exclusive line of 12 unisex fragrances. Tom Ford for Men, his eponymous men's scent, was launched in fall 2007. Tom Ford White Patchouli launched in September, 2008. Select products: Tom Ford Black Orchid Eau de Parfum, Private Blend Collection, Tom Ford for Men, Tom Ford for Men Extreme and Tom Ford White Patchouli Eau de Parfum.