Investing for long-term growth

U.S. Cellular laid the groundwork in 2009 for major enablement initiatives that will be implemented over the next several years to:

• Enhance our point-of-sale and billing system, and enable faster development and delivery of new services and products;
• Improve customer targeting and strengthen customer relationships at every touch point through new customer relationship management and electronic data warehouse systems; and
• Increase online sales and customer self-service at uscellular.com.

We expect that spending related to these multi-year initiatives will continue at significant levels over the next several years as U.S. Cellular moves forward with implementation.