Building relationships with our communities

U.S. Cellular believes in being more than just a wireless provider in the communities where we do business. We’re committed to helping schools through two innovative grassroots programs:

• Calling All Communities awards $100,000 each to 10 schools that receive the most votes from community members. The program drives retail traffic during the holiday season by encouraging community members to visit U.S. Cellular stores for voting codes. The 2010 campaign, completed in March, generated more than 430,000 votes, nearly four times the votes generated in 2009.
• Calling All Teachers provides $1 million in funding for classroom projects across the nation. In 2009, we funded more than 2,000 projects, making a positive impact on more than 170,000 students.

These programs enable us to create personal connections with customers that extend beyond our award-winning network, build associate pride, drive brand loyalty, and create word-of-mouth ambassadors throughout our footprint.