Looking forward

U.S. Cellular is continuing to focus on increasing customer engagement with unique services and features that transform and exceed customer expectations and differentiate our company in the marketplace. Our major initiatives and goals include:

• Introducing innovative services to strengthen our Believe in Something Better^® brand positioning;
• Enabling faster service and product development with a new point-of-sale and billing system;
• Developing a deep understanding of different customer types and segments, and using that knowledge to target customer segments that offer significant growth potential;
• Driving online sales, engagement and self-service through a new web platform;
• Supporting increased customer demand for high-speed data by completing the 3G network expansion, offering high-demand data services and applications, and maintaining a compelling portfolio of feature-rich smart phones and premium phones, including new Android-based phones;
• Attracting more prepaid customers with value-oriented voice and data offerings; and
• Preparing for future network capacity demands by continuing 4G LTE trials and by beginning to develop our 4G rollout plans.

We are excited about the opportunities for growth in wireless communications and data services, and we are confident that the major enablement initiatives currently under way will position U.S. Cellular for success over the long term.

We thank all of our dedicated, customer-focused associates for our successes in 2009. And, we thank you, our shareholders and debt holders, for your continued support.

Cordially yours,

John E. Rooney
President and Chief Executive Officer

LeRoy T. Carlson, Jr.
Chairman