Enhancing our culture of customer focus

At U.S. Cellular, our uniquely dedicated associates are the core of our Dynamic Organization—an organizational model based on the belief that effective leaders create engaged associates, who in turn deliver outstanding service that produces business results. We share the core values of customer focus, respect for associates, ethics, pride, empowerment and diversity, and we measure our progress on these values in our annual Culture Survey:

• A record 100 percent of participating associates agreed that “Serving customers is my highest priority” in 2009; and
• The terms associates used most to describe the company were “customer-focused” and “ethical”.

In 2010, U.S. Cellular was among a select group of 206 companies named as “Trustworthy Corporations” by Audit Integrity.

We owe our success as a company to our associates, and we work hard to ensure an inspiring and engaging business environment, providing growth opportunities at all levels.