BRAND SOLUTIONS

Building sustainable partnerships

The demand for sustainable business practices has reached a tipping point. Increasingly, retailers, brand managers and consumers are looking to reduce their environmental impact.

As the country’s third-largest and fastest growing lunchmeat brand, Land O’Frost is progressive about its environmental profile. With the knowledge that packaging plays a large role in sustainability, the brand decided to rethink its approach. And that’s why Land O’Frost partnered with Zip-Pak to develop a more sustainable solution—resealable flexible pouches.

Zip-Pak had recently commissioned independent research to assess the smaller environmental footprint of resealable flexible pouches versus rigid polypropylene tubs. They found that deli meat and breakfast cereal pouches have lower energy consumption, solid waste generation and greenhouse gas emissions than their rigid tub or bag-in-box counterparts.

Land O’Frost implemented the lower-impact ZIP-PAK® DoubleZip™ solution on its pouches, and is able to incorporate Zip-Pak’s research when it communicates the sustainability of its deli meat packaging to retail outlets.

Leadership Perspective

Implementing a sustainable strategy

As organizations scramble to define and substantiate their environmental claims, Zip-Pak has already established itself as a credible, customer-focused partner in the packaging industry.

Following ITW’s focus on product and process innovation, Zip-Pak is creating innovative packing solutions that meet the demand for sustainable—but still convenient—food packaging. Zip-Pak is also changing its internal practices to extend this commitment to sustainability beyond product offerings. For example, Zip-Pak has redesigned zipper spools to double capacity and implemented a spool recycling program to prevent unnecessary waste.

Zip-Pak also used ITW’s 80/20 tools to simplify its product line and better align the right skills with the right roles to help achieve long-term growth. Through the ITW Toolbox, credible data and strategic consultation, Zip-Pak continues to satisfy customer needs in innovative ways while moving forward with global expansion plans.