BRAND SOLUTIONS

Cement-based polymers pavement arrives in Russia

When St. Petersburg, Russia announced new port construction for 2009—the Russian team of ITW’s performance polymers and fluids was ready.

The group had been collaborating with a sister ITW polymers business in Denmark, Densit ApS, to bring its innovative Densiphalt pavement product to the Russian market. However, port officials were planning to use older, less-effective technology for the new port.

The Danish and Russian groups consulted a Moscow road construction research institute to prepare the products for local markets. Our teams were also able to demonstrate the product’s unique value: Densiphalt is a semi-flexible, joint-free topping, which combines the flexibility of asphalt with the excellent weight-bearing capacity of concrete. That makes it ideal for ports, warehouses, distribution centers, and other industrial, high-traffic areas.

In 2009, the port awarded ITW a significant contract that brings this technology to Russia for the first time.

Perspective

Global polymers businesses unite— and conquer

Densiphalt is just one example of how collaboration, innovative products, and local expertise have helped ITW achieve and cultivate success in emerging markets. Working with the Danish team and local Russian research experts helped ITW’s polymers businesses meet unique local challenges.

With Densiphalt now certified in Russia, the Russian market has opened up to ITW’s multiple polymers businesses. The Russian team is pursuing airport construction and other leads as part of several regional sales strategies representing ITW performance polymers.

Densiphalt and other Densit cement-based products are already used all over Europe—and now, Russian businesses will benefit from this advanced technology.