BRAND SOLUTIONS

A partner for sustainable packaging solutions

As one of the oldest and largest ITW businesses in India, Signode is uniquely positioned to serve India’s Tata Steel Limited. Tata Steel has over 100 years of steel making experience and is among the top ten steel producers in the world. They also have a strong presence in European and fast-growing Asian markets, with manufacturing units in 26 countries. To maintain its record of the industry’s lowest production costs, Tata Steel consistently turns to Signode for cost-effective packaging solutions that ensure “as manufactured” delivery of their products.

Signode stations its employees in Tata’s facility to garner direct, real-time insights into the steel company’s packaging needs and overall strategic goals. The Signode team not only provides packaging services, they maintain Signode packaging equipment and collaborate on process improvement efforts.

Together, Signode India and Tata Steel continuously look for ways to strengthen their partnership. Signode has developed innovative packaging technology, such as the first CoilMaster coil wrapping equipment, to help Tata Steel enter segments requiring “clean and dry” steel. They’re also working on sustainability initiatives, simplified processes, and expansion into supply chain tracking and tracing.

Leadership Perspective

A partner for long-term, global growth

The partnership between Signode and Tata Steel illustrates ITW’s proven, long-term 80/20 strategy: 80 percent of a business should be derived from 20 percent of its best customers and products. Signode’s Key Account Management Process has been critical in securing and growing the partnership with its largest and best account in India, Tata Steel.

The partnership delivers local business growth while paving the way for global opportunities. In addition, the close partnership has provided Signode India with an invaluable opportunity to learn and implement best practices for its own operations. The relationship between the two businesses is also creating other avenues for long-term success by opening up opportunities for other ITW business units.