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5. Consumer Products
Policy Commitment:
Avoiding the purchase and use of
environmentally damaging materials, including ozone depleting substances,
and preventing the release of pollutants
Environmental Management Programme
Objective:
To Continually Aim To Reduce The
Life-Cycle Environmental Impacts Of Our Consumer Products
5.1 Introduction
to the Issue
Our products include analogue and
digital set-top boxes, satellite dishes and other TV accessories (remote
controls, ‘remote eyes’, smart cards), and the accompanying TV Guide that
goes to all customers. There are environmental considerations associated
with the manufacture and use of these products, as well as their eventual
disposal.
We recognise that there are opportunities
for us to specify less environmentally damaging boxes through the instructions
and specifications we provide to the box manufacturers. For example,
energy consumption of set-top boxes is an issue being discussed between
product providers and Government.
In addition to the packaging waste
generated in supplying our products to our customers, we recognise that
we may have obligations with regards to waste other than those stated in
the Environmental Protection (Duty of Care) Regulations 1991. For
example the Waste Electrical and Electronic Equipment Directive requires
end-of life equipment to be collected for recovery, recycling and re-use.
The proposal was adopted by the commission on 13 June 2000 under Article
135 of the Treaty and will start the parliamentary process in autumn this
year. It is expected to become law in 2002. Electronic equipment
will have to contain recycled, or recyclable, components and be labelled
so that they are disposed of correctly by the consumer. An estimate
over the next 10 years of remote control, keyboard or games controller
batteries that may need disposing of based on 5 million subscribers could
total upwards of 60 million batteries.
5.2 Current
BSkyB Status
Our set top boxes (STB) have been
highlighted by Government as a concern because currently they operate 24
hours and do not have a stand-by function. In consequence, we have
led the debate with the Government and the manufacturers of the digital
set top boxes to ensure that energy consumption during use and end-of-life
disposal impacts are minimised. Following these discussion, we have
now signed up to the Code of Conduct for standby power consumption (i.e.
for reducing the wasted energy when the product is not being viewed) and
have set up monthly review meetings to discuss implementation in time for
the January 2003 date. Michael Meacher has written to Tony Ball,
our Chief Executive, to offer him congratulations on our signing of the
Code of Practice.
Waste electrical/electronic equipment
such as the set top boxes, remote controls, and batteries is often collected
and returned by installers or by our distributor, Hays Parts Speed.
We have evaluated the impacts of the WEEE Directive on our business, and,
based on the fact that we are not the manufacturer/producer of the boxes
and all boxes have the primary badge of the manufacturer (Grundig, Philips,
Sony, Amstrad, Pace), we consider that the WEEE Directive will have limited
direct impact on us. However, as part of the strategic sourcing and
future of STB’s we are investigating the possible impact and responsibilities
for the WEEE directive in the supplier discussions.
5.3 Performance
Data
We estimate that approximately six
million set top boxes and dishes have been manufactured and distributed
to our customers. It is estimated that the average power consumption
of the STB is 19 watts (however, this varies dependent on the nature of
the product).
5.4 Planned
Actions to Improve
| Action |
Target Date |
| Establish relationships with manufacturers/suppliers
of electronic goods (and accessories), and discuss the main product lifecycle
environmental impacts that need to be addressed through the design/specification
process (including recyclability, packaging, batteries etc). |
Ongoing |
| Request statements of current product
performance so that future improvements can be demonstrated. Discuss
performance at least annually. |
Ongoing |
| Continue to stay abreast of (and
involved with) known pending and future anticipated legislation on waste
electrical and electronic equipment and product energy consumption, by
attending relevant meetings with Government and other organisations.
Brief the Environmental Committee as relevant. |
Ongoing |
| Draft a programme of actions needed
to meet the requirements of the Waste Electrical and Electronic Equipment
(WEEE) Directive so that the 2003 deadline can be met. |
Ongoing |
| Based on the information gained
from the above actions, produce environmental guidance for the product
design/specification and processes. |
Ongoing |
5.5 Case Studies/Interesting
Facts
We are now a signatory of the Code
of Conduct for reducing wasted energy from set top boxes (STBs).
The code requires digital STB’s to have a standby condition that has a
power consumption of less than 9 watts when in standby on all products
made available for sale from the 1st of January 2003. This figure will
be reviewed on a regular basis to see how it can be reduced over time.
Currently, the lowest box power consumption
is just over 13 watts with Sky+ highest at 30 watts. The average
for the STBs is about 19 watts.
Meetings have begun with the manufacturers
and suppliers in order to achieve this reduction. The silicon vendors are
being asked to provide suitable power management functionality that can
be accessed on their products in a way that still leaves the business functionality
that the service provider needs whilst running the product as low as possible
when in standby.
Promotion will then begin to teach
the consumer the benefits of putting the STB on standby or adding programming
functionality to automatically provide this.
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