Notes to the consolidated
financial statements

32. Employees

The average employee headcount during the year by nature of activity and by segment is shown below:

  2010
Employees
2009
Employees
2008
Employees
By activity:
Operations 14,099 13,889 12,891
Selling and distribution 27,398 25,174 22,063
Customer care and administration 43,493 40,034 37,421
84,990 79,097 72,375
       
By segment:
Germany 13,507 13,788 13,631
Italy 6,207 6,247 6,669
Spain 4,326 4,354 4,057
UK 9,766 10,350 10,367
Other Europe 8,591 8,765 8,645
Europe 42,397 43,504 43,369
       
Vodacom 6,833 3,246 2,751
Other Africa and Central Europe 14,231 13,789 10,925
Africa and Central Europe 21,064 17,035 13,676
       
India 10,132 8,674 6,323
Other Asia Pacific and Middle East 7,905 6,765 6,051
Asia Pacific and Middle East 18,037 15,439 12,374
       
Common Functions 3,492 3,119 2,956
Total 84,990 79,097 72,375

The cost incurred in respect of these employees (including directors) was:

  2010
£m
2009
£m
2008
£m
Wages and salaries 3,045 2,607 2,175
Social security costs 415 379 325
Share-based payments (note 20) 150 128 107
Other pension costs (note 23) 160 113 91
3,770 3,227 2,698

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